Technical SEO is the part of search performance that lives in the build of the site instead of in its wording: whether search engines can reach your pages, read them and make sense of them.

Why do I need this?

Good content can be held back by faults nobody sees. Links break, redirects chain together, sitemaps go stale, pages get blocked from indexing by accident and structured data stops validating. These creep in as a site is edited over the years, and rankings slip with them.

How does a Maverick website maintenance plan help?

Technical SEO maintenance is part of the Premium and Enterprise plans. We check your site regularly for crawl errors, broken links, redirect problems and indexing faults, and fix what we find. It works hand in hand with performance and speed optimisation, since page speed is itself a ranking factor.

This is upkeep of the technical foundations. It doesn’t replace content or campaign work, but it makes sure that work isn’t wasted.